Topic outline

• Select topic GENERAL

  GENERAL

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  The course serves as an introductory course that prepares students to gain knowledge and skills related to business studies. In this course, students will be introduced to essential management concepts such as leadership, managing resources, organization structure, and workplace communication. The students will also learn on basic accounting functions, including managing business finance.
• Select topic COURSE OUTCOMES

  COURSE OUTCOMES
  • Apply the managerial function in organisational business environment.
  • Integrate contemporary issues in managing organization and human behaviour.
  • Display competencies in presenting current global organizational and business trends.

  
  This course consists of lecture notes, lecture videos, learning module and assessment
  
  Module 1: Introduction to business, organisational function and management
  Module 2: Management styles and networking
  Module 3: Accounting and finance, and banking
  Module 4: Understanding marketing fundamentals
  Module 5: The marketing mix, segmentation, targeting and positioning
  Module 6: Consumer behaviour and marketing innovation
  Module 7: Understanding human resource management
  Module 8: Human resource planning, recruitment and employees selection
  Module 9: Employee training, development and retention
  Module 10: Managing organisational and employee performance
  Module 11: Global business organisational and trends
• Select topic COURSE INSTRUCTORS

  COURSE INSTRUCTORS

  Dr. Teo Poh Chuin 

  Azman Hashim International Business School (AHIBS),
  Universiti Teknologi Malaysia
  Email: pohchuin@utm.my

  Prof. Dr. Fauziah Sh. Ahmad

  Azman Hashim International Business School (AHIBS),
  Universiti Teknologi Malaysia
  Email: fsa@utm.my

  Assoc. Prof. Dr. Maizaitulaidawati Md.Husin

  Azman Hashim International Business School (AHIBS),
  Universiti Teknologi Malaysia
  Email: aidawati.kl@utm.my

  Assoc. Prof. Dr. Nor Aiza Mohd Zamil

  Azman Hashim International Business School (AHIBS),
  Universiti Teknologi Malaysia
  Email: noraizamz@utm.my

  Dr. Mazuwin Haja Maideen

  Azman Hashim International Business School (AHIBS),
  Universiti Teknologi Malaysia
  Email:mazuwin@utm.my